Re-establish Captain Morgan as the go-to party spirit among Millennials and gain emotional relevance within release occasions. The Captain has “taken the beach” and that he is bringing three new game-changing spirits to the beach party. Look to steal share from the flavored rum category by offering the consumer a new and distinct, high-energy beach mindset.
In the spirit of Open for Fun, our TV commercial celebrates all things festive with a decked out house that’s the brightest (and yummiest) on the block. With a pinch of merry and a dash of competitiveness, our message playfully challenges our audience to “Top That!” And wink-wink, it just so happens that you actually can top our buttery-crisp Ritz crackers with whatever strikes your fancy.
Girls Night Out
Every year P&G likes to highlight their "Best of P&G." These are the products that have won special recognition for being amazing. This year, they are working with influencers to bring the Best of P&G directly to Pinterest.