Brand: Chambord is a black raspberry liqueur that is crafted in the province of Chambord, at the site of a real French château, with the finest ingredients. Chambord is fun and quirky! Why? Because no reason.
Theme: A balance between content that focuses on DIY / Home Decor and content that focuses on cocktail recipes.
1) Hosting the Mademoiselles - focus on settings based on celebratory moments (engagements, bridal showers, or "Because No Reason" girls night)
2) Chambords Spring Forward - Integrate Chambord cocktails into the season and culture. Rebirth moments (warm weather and festival season).